Thaisa Fernandes
Thaisa Fernandes
PRODUCT & PROGRAM MANAGER | PRODUCT OWNER, PMP, SCRUM MASTER-CERTIFIED
 
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building things + podcast + author + vegan 🌈

PRODUCT & PROGRAM MANAGER | PRODUCT OWNER, SCRUM MASTER & PMP-CERTIFIED

Professional team leader with over 15+ years of hands-on experience leading successful teams and digital initiatives. Thaisa has experience leading project sprints, ensuring high-quality delivery, and exercising collaborative team and stakeholder management. Additionally, she is able to wear many hats, including coding, research and design. Thaisa’s focus is on finding the right questions to ask and assembling the right team to achieve success.

 
 

Certifications

 
 
 

author | Vegan Anniversary in the Bay Area

Vegan Anniversary in the Bay Area: A Decade of Sweet Memories from Brazil and Cultural Exchanges in the United States. This book is a celebration of food, culture, and the personal stories that unite them. Whether you're new to veganism or a seasoned plant-based eater, Vegan Anniversary in the Bay Area is your guide to embracing Brazil’s flavors and multicultural spirit with compassion.

 

Creator, Podcast Host & Producer | LATINX IN POWER PODCAST

Discover the world of tech like never before with Latinx in Power! A podcast that aims to demystify tech through featuring interviews with successful Latin American and Caribbean leaders.

 
 

products i’ve worked with

 
 

Expanding Twitter's Advertising Ecosystem: The Twitter Marketing Partners Program

Twitter's Ads API provides developers access to Twitter's advertising platform, allowing them to build innovative solutions for marketers. The Twitter Marketing Partners (TMP) program is an ecosystem of specialized partners that caters to the needs of diverse advertisers. This program is designed to expand the number of valuable partners on the TMP ecosystem and drive revenue for Twitter by addressing advertiser needs and enhancing product offerings. Under Thaisa’s leadership, the TMP program saw a 140% growth in 2 years, outpacing previous 5-year growth by 61%.

Accelerating Project Delivery with Agile: The SoFi Experience with Kanban and Scrum

At SoFi, an online personal finance company, Thaisa effectively led a team of over 30 individuals, including designers, copywriters, product marketing managers, and sales teams, to deliver 94 projects in just one month. The projects included both digital materials such as banners and out-of-office materials such as billboards. Thaisa's implementation of Lean-Agile methodologies, such as Kanban and Scrum, resulted in a significant increase in production pace by 620%. Her ability to coordinate and manage such a large and diverse team was key in achieving these impressive results.

 
 

Launching the Visa ID Intelligence: An Ecosystem of Authentication Solutions with Effective Fraud Prevention

Launched the Visa ID Intelligence product, an ecosystem of Authentication Solutions that delivers user experiences with effective fraud prevention. Thaisa created project plans, feature release planning, and owned delivery from milestones to the final product. She worked collaboratively with the creative and strategy teams and launched the Visa ID Authentication Ecosystem, which includes landing pages, marketing campaigns, videos, and events.

Revolutionizing Women's Health: lean Startup Development of the Lunna App

Lunna is an app that provides assistance for women's health. The app utilizes machine learning to learn about user choices, preferences, and symptoms, allowing users to improve their quality of life. Thaisa developed both an MVP (minimum viable product) and a ready-to-scale version of the app using React Native and Elixir. Thaisa ran more than 2 workshops during both the design and development phases to ensure the success of the product.

Streamlining Campaign Delivery for Hewlett-Packard Brazil: An Experience in Process Optimization

Thaisa worked with Hewlett-Packard on digital campaigns in Brazil, where she was responsible for their e-commerce, engagement programs, B2C and B2B campaigns. Thaisa led a team of over 20 people including designers, developers, planners, account managers, and media teams. Thaisa and the team delivered engagement programs including eCRM, landing pages, SEM, online advertising, quality assurance, and also managed their e-commerce, special projects, and engagement with small and SMBs.

 
 

compilation of FEATURED WORK

2025

2024

  • Participated during Techqueria Summit in a Decoding the PM Puzzle conversation

  • Shared insights during the monthly Women in Tech Caribbean Community sync

  • Spoke during the PayTech Women Latino Inclusion Group meetup about language evolution towards equality

  • Highlighted as an inspiring product manager portfolio by Career Foundry

  • Conducted interviews with individuals of all Latin America and Caribbean countries including 🇦🇷 Argentina, 🇧🇿 Belize, 🇧🇴 Bolivia, 🇧🇷 Brazil, 🇨🇱 Chile, 🇨🇴 Colombia, 🇨🇷 Costa Rica, 🇨🇺 Cuba, 🇩🇴 Dominican Republic, 🇪🇨 Ecuador, 🇸🇻 El Salvador, 🇬🇹 Guatemala, 🇭🇹 Haiti, 🇭🇳 Honduras, 🇲🇽 Mexico, 🇳🇮 Nicaragua, 🇵🇦 Panama, 🇵🇾 Paraguay, 🇵🇪 Peru, 🇺🇾 Uruguay, 🇻🇪 Venezuela, 🇬🇾 Guyana, 🇸🇷 Suriname, 🇦🇬 Antigua and Barbuda, 🇧🇸 Bahamas, 🇧🇧 Barbados, 🇩🇲 Dominica, 🇬🇩 Grenada, 🇯🇲 Jamaica, 🇰🇳 Saint Kitts and Nevis, 🇱🇨 Saint Lucia, 🇻🇨 Saint Vincent and the Grenadines, 🇹🇹 Trinidad and Tobago, 🇬🇫 French Guiana, 🇵🇷 Puerto Rico, 🇸🇽 Sint Maarten, 🇦🇼 Aruba, 🇻🇮 United States Virgin Islands, (+ 5 bonuses: 🇪🇸 Spain, 🇲🇿 Mozambique, 🇯🇵 Japan, 🇨🇳 China, 🇺🇸 United States) for the Latinx in Power podcast

2023

2022

2021

2020

2019

2018

 
 

Blog Posts

 
 

“I believe that leadership is more than just delegating tasks. A true leader should also create a collaborative work environment where everyone can thrive.”

Thaisa Fernandes

 
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BRANDS I’ve WORKED WITH