BUILDING A USER-CENTERED HEALTHCARE SOLUTION WITH LEAN STARTUP: THE LUNNA EXPERIENCE

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It all started when…

Lunna is an app that provides assistance on women's health. The app learns about user choices, preferences, and symptoms using machine learning, allowing the user to improve their quality of life. Thaisa and her team developed an MVP (Minimum Viable Product) and ready-to-scale version of the app in React Native and Elixir. She also ran 2+ workshops in different stages of the app's design and development.

thaisa’s ROLE

  • Worked collaboratively and managed a tech team of 10 UX designers, researchers, and software engineers. Thaisa had daily time-boxed stand-up meetings, sprints, sprint reviews, and retrospectives.

  • Ran different Google Forms to confirm and discover more information about target needs. In one of the first Google Forms, they have gotten +300 answers in 3 days without any massive web campaign.

  • Tested the prototype with final users in Brazil and the United States. Everybody they talked with got very interested in the app, they were willing to donate their time to help, and also participated in the workshops, surveys and beta testing.

RESULTS

  • Participants mentioned that the app was "Simple" and "Easy to use"

  • 80% of people who never used an app like Lunna are willing to start using it

  • 90% of people wanted to switch to Lunna

  • Held 3 workshops with real users in two countries, United States