Product & PROGrAM manager | PRODUCT OWNER, SCRUM MASTER & PMP-CERTIFIED

Professional team leader with over 15+ years of hands-on experience leading successful teams and digital initiatives. Thaisa has experience leading project sprints, ensuring high-quality delivery, and exercising collaborative team and stakeholder management. Additionally, she is able to wear many hats, including coding, research and design. Thaisa’s focus is on finding the right questions to ask and assembling the right team to achieve success.

Certifications

CO-AUTHOR | “product management as you have never seen before” book

Creator, Podcast Host & Producer | LATINX IN POWER PODCAST

Discover the world of tech like never before with Latinx in Power! A podcast that aims to demystify tech through featuring interviews with successful Latin American and Caribbean leaders.

products i’ve worked with

Expanding Twitter's Advertising Ecosystem: The Twitter Marketing Partners Program

Twitter's Ads API provides developers access to Twitter's advertising platform, allowing them to build innovative solutions for marketers. The Twitter Marketing Partners (TMP) program is an ecosystem of specialized partners that caters to the needs of diverse advertisers. This program is designed to expand the number of valuable partners on the TMP ecosystem and drive revenue for Twitter by addressing advertiser needs and enhancing product offerings. Under Thaisa’s leadership, the TMP program saw a 140% growth in 2 years, outpacing previous 5-year growth by 61%.

Launching the Visa ID Intelligence: An Ecosystem of Authentication Solutions with Effective Fraud Prevention

Launched the Visa ID Intelligence product, an ecosystem of Authentication Solutions that delivers user experiences with effective fraud prevention. Thaisa created project plans, feature release planning, and owned delivery from milestones to the final product. She worked collaboratively with the creative and strategy teams and launched the Visa ID Authentication Ecosystem, which includes landing pages, marketing campaigns, videos, and events.

Revolutionizing Women's Health: lean Startup Development of the Lunna App

Lunna is an app that provides assistance for women's health. The app utilizes machine learning to learn about user choices, preferences, and symptoms, allowing users to improve their quality of life. Thaisa developed both an MVP (minimum viable product) and a ready-to-scale version of the app using React Native and Elixir. Thaisa ran more than 2 workshops during both the design and development phases to ensure the success of the product.

Streamlining Campaign Delivery for Hewlett-Packard Brazil: An Experience in Process Optimization

Thaisa worked with Hewlett-Packard on digital campaigns in Brazil, where she was responsible for their e-commerce, engagement programs, B2C and B2B campaigns. Thaisa led a team of over 20 people including designers, developers, planners, account managers, and media teams. Thaisa and the team delivered engagement programs including eCRM, landing pages, SEM, online advertising, quality assurance, and also managed their e-commerce, special projects, and engagement with small and SMBs.

compilation of FEATURED WORK

2024

• Shared insights during the monthly Women in Tech Caribbean Community sync

• Highlighted as an inspiring product manager portfolio by Career Foundry

• Conducted interviews with individuals of all Latin America and Caribbean countries including 🇦🇷 Argentina, 🇧🇿 Belize, 🇧🇴 Bolivia, 🇧🇷 Brazil, 🇨🇱 Chile, 🇨🇴 Colombia, 🇨🇷 Costa Rica, 🇨🇺 Cuba, 🇩🇴 Dominican Republic, 🇪🇨 Ecuador, 🇸🇻 El Salvador, 🇬🇹 Guatemala, 🇭🇹 Haiti, 🇭🇳 Honduras, 🇲🇽 Mexico, 🇳🇮 Nicaragua, 🇵🇦 Panama, 🇵🇾 Paraguay, 🇵🇪 Peru, 🇺🇾 Uruguay, 🇻🇪 Venezuela, 🇬🇾 Guyana, 🇸🇷 Suriname, 🇦🇬 Antigua and Barbuda, 🇧🇸 Bahamas, 🇧🇧 Barbados, 🇩🇲 Dominica, 🇬🇩 Grenada, 🇯🇲 Jamaica, 🇰🇳 Saint Kitts and Nevis, 🇱🇨 Saint Lucia, 🇻🇨 Saint Vincent and the Grenadines, 🇹🇹 Trinidad and Tobago, 🇬🇫 French Guiana, 🇵🇷 Puerto Rico, 🇸🇽 Sint Maarten, 🇦🇼 Aruba, 🇻🇮 United States Virgin Islands ( + 4 bonuses 🇪🇸 Spain, 🇲🇿 Mozambique, 🇯🇵 Japan, 🇺🇸 United States) for the Latinx in Power podcast

2023

• Latinx in Power is now part of the HubSpot Podcast Network

• Collaborative article with Forbes 🇲🇽 highlighting the ongoing struggle for diversity in Silicon Valley during the tech revolution

• Collaborated with Microsoft as a strategic partner during the Microsoft Build event, where Thaisa conducted engaging live podcast sessions featuring Latin American Microsoft executives.

• Participated in the Behind the Mic podcast episode

• Joined the OhHello community in a podcast episode

• Wrote 100 technical articles about Product & Program Management for the PM101 blog

• Latinx in Power podcast is listed 10 Best Women in Tech Podcasts by Hosting Advice

• Latinx in Power podcast was listed top 10 of the 100 Best Latino Podcasts to follow

• Participated in the Ikigai Curious podcast episode

2022

• Co-author of the book “Gestão de Produto como você nunca viu”, the first of its kind, written entirely by women, and published in Brazil

• Faculty Lecturer at Harbour Space, teaching the course “Design for Business”

• Talk about Program Management at the MAPIS event

• Talk about Exploring the International Market at the Women in Product event

2021

• Talk about Changing Careers to Tech at the Mozambique Digital Conference

• Talk about Program Management at the Campus Party Digital Edition

• Published the Crescendo article for the Latinx Heritage Month campaign

• Talk about Diversity, Inclusion and Belonging with the Edward Jones teams

• Talk on International Career in Tech with She's Tech

• Hosted the #IAmRemarkable workshop for the Latinx community

• Portfolio featured on Product Manager HQ

• You Belong in Tech Twitter campaign for Latinas in Tech

• Launched the Latinx in Power online store

• Podcast guest with Clever Hybrids, Balance is a Cadence You Can Commit To

• Decolonizing Design from a Latinx and African Perspective event by Convey UX

• Interview My Life in Books for Paper Travel

• Published the Frameworks to Keep in Mind article for Tech PM Lessons

2020

• Launched the Latinx in Power podcast

• Panel with “Todos Pincluidos” Group at Pinterest

• Meetup with IxDA Belo Horizonte in Brazil

• Participated in the She’s Tech Conference in Brazil

• Podcast guest with IxDA Belo Horizonte in Brazil

• Podcast guest with Thanks for Applying in Brazil

• Podcast guest with Product Backstage in Brazil

2019

• Talked about The Road to Project Management at Electronic Arts

• Participated during a Project Management Career Night at UC Berkeley

• Developed a Career Skills workshop in San Francisco

• Developed a Design Spring workshop in Denver

2018

• Participated during the She’s Tech Meetup in Brazil

• Developed a Kanban workshop in Brazil

• Talk about Productivity versus multitasking in Brazil

• Published the How to Answer Popular PM Interview Questions article with Crush the PM Exam

Blog Posts

Must-Read Product Management Books for Every Aspiring Product Manager

Essential product management principles through influential books: Marty Cagan's customer-centric approach, the Lean Product Playbook for Lean Startup methods, "Cracking the PM Interview" for interview insights, Steven Haines' comprehensive guide, and Nir Eyal's "Hooked" on habit-forming products.

Product APIs: How Product Managers Can Leverage Them for Business Success

Product APIs can be instrumental in achieving business success. It is crucial to prioritize planning and development based on revenue targets and user adoption metrics, have a product strategy in place, and consider how having an API can enable professional services revenue.

A Call to Action for Diversity and Inclusion in Tech

The Forbes article highlights Silicon Valley's diversity issue, especially for Latinx talent. Challenges include widening gaps, and a lack of diversity initiatives, contributing to a talent drain. The article calls for a mindset shift, emphasizing diversity as crucial for tech companies' success.